Alex Hormozi
Alex Hormozi built an audience of millions by publishing the entire playbook for free. Understand what he's really doing, and it becomes one of the most quietly brilliant business models of the decade.
Sam Pander
At twenty-two, Sam Pander has already made money and lost it, worked out which markets reward effort and which erase it, and built VNP Media into a marketing operation that runs entire client pipelines end to end.
Iman Gadzhi
Iman Gadzhi started with Facebook ads for local clients before he could legally drink, then built agencies, a software company, an eyewear brand, and a piece of a billion-dollar platform.
Russell Brunson
Russell Brunson sold a DVD about building potato guns before he built the software that a generation of online businesses now runs on.
"The audience is not the asset. The equity is the asset. The content is simply the most generous customer-acquisition strategy anyone has ever run."
From "The Man Who Gives It All Away"
